About Us

Honouring Alex’s Legacy

Home-grown and tenderly nurtured in one of Melbourne’s cold-climate zones, our Christmas trees continue to be a sight to behold; just as Alex always intended.

Alex’s passion for providing fresh, high-quality Christmas trees shaped everything we do. With more than 30 years of experience, and as the former owner of Victoria Christmas Tree Farm (also known as Treerite Trading), he dedicated his life to perfecting the art of growing, shaping, and caring for every tree. His knowledge was unmatched, and his commitment was felt in every branch he touched.

Each tree is trimmed with care and treated with non-toxic pesticides, just as Alex insisted, ensuring families can decorate their extraordinary, dense, green and beautifully bushy tree without any unwanted surprises.

Our trees not only look exceptional but fill homes with the rich, nostalgic scent of fresh pine throughout the festive season; a tradition Alex took great pride in creating for others to enjoy.

Though Alex passed away in January 2024, his legacy lives on through every tree we grow. Today, his daughter Sandra lovingly carries on his work, running the business with the same dedication, warmth, and craftsmanship that defined Alex’s decades of care. With her at the helm, the values and standards he established remain at the heart of everything we do.

Our trees range from 4ft to an impressive 12ft, offering the perfect fit for any home or business looking to create their own Christmas wonderland - exactly as Alex always hoped they would.

Delivery available!